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Global Marketing Management System

by Suresh George

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.

The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

More about GMMSO

GMMSO4 Student User Guide (2 MB)

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Details:
rank:
price: $78.00
bound: 340 pages
publisher: World Scientific Publishing Company; 2nd Revised edition edition (April 25, 2017)
lang: English
asin: B071F9HYHV
isbn:
weight:
filesize: 20295 KB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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